# Figma

Localization is often an afterthought in product design, but it shouldn't be. When done right, it can transform a product from a simple translation of words to a fully immersive and culturally relevant experience for users across the globe. In a relevant episode of The Agile Localization Podcast, host Stefan Huyghe sat down with Willian Magalhães, a Senior Content Designer and UX Writer, to dive into the intersection of UX writing and localization. Willian reveals the biggest challenges in designing multilingual experiences, how localization impacts user engagement, retention, and business growth, and why breaking down silos between teams is crucial.

As we've already discussed in our previous post on design-stage localization, localizing at the design stage is crucial for companies working for a global audience. In many industries like SaaS, e-commerce, and mobile app development, products frequently need updates. Design-stage localization helps prevent design issues caused by varying text lengths and different language structures. With Crowdin for Figma, automated synchronization between the designers, developers and translators means faster time to market, as well as fewer bugs. Teams can ensure that translations are accurate and fit within the localized design. Want to try it out for yourself? Let's take a look at how everything works. We're not yet diving into the technical details -- you'll find them here. For now, let's give you a high-level overview.

Design and development teams executing a product localization strategy face the challenge of localizing content for different markets while keeping the workflow smooth and efficient. Here's where a design translation plugin come into play. They empowers designers to work hand-in-hand with translators, smoothly integrating localization into the design and development process – no need to wait until a translator gets back to you. With the ability to send texts for translation directly from a design tool and review translations in context, Crowdin makes localized design faster, more accurate, and less prone to errors thanks to the ability to review translations directly in context.

Designing for the global audience might get tricky. Especially if you deal with multiple languages, handle the updates all by yourself or can't test translated mockups before the development starts. Any manual work you do is a waste of time and the last-minute fixes only slow down the release. With Crowdin for Figma, design teams can now build an efficient localization workflow. Automate routine processes, keep texts in sync, and make sure the translators have the necessary context. Crowdin launches a plugin for Figma to help you add and edit multi-language versions of a prototype. With little less effort and more focus on the work you do best – creating beautiful designs.